庆阳| 尼木| 榆中| 黄岛| 澄江| 无为| 玉屏| 宜阳| 三河| 库尔勒| 乐都| 平安| 和静| 宁化| 八达岭| 汶上| 夷陵| 鱼台| 塘沽| 石城| 即墨| 福州| 栾川| 阳江| 龙凤| 沈丘| 海原| 宜宾市| 钦州| 九江市| 浑源| 北戴河| 驻马店| 昭平| 濠江| 青县| 易门| 科尔沁左翼中旗| 惠阳| 新蔡| 开阳| 开封市| 都匀| 横县| 德化| 巨野| 公安| 仲巴| 启东| 海阳| 万宁| 繁峙| 商城| 常德| 高阳| 石景山| 兰考| 额济纳旗| 江阴| 寻乌| 原平| 盂县| 镇坪| 阳原| 武威| 襄垣| 静海| 延川| 社旗| 化隆| 盱眙| 澧县| 天柱| 岐山| 轮台| 轮台| 丽江| 江源| 密云| 黎川| 靖江| 沿滩| 浦口| 文山| 乳源| 祁连| 贵港| 靖边| 新平| 建宁| 浚县| 浚县| 临沧| 珲春| 镇宁| 建昌| 马尔康| 增城| 若羌| 康乐| 潼南| 杜尔伯特| 八达岭| 科尔沁右翼中旗| 猇亭| 志丹| 安图| 渭源| 彰武| 麻江| 胶州| 长顺| 麻阳| 土默特右旗| 泽库| 达坂城| 登封| 封开| 和布克塞尔| 义县| 苏尼特右旗| 盖州| 郯城| 余干| 科尔沁左翼后旗| 永登| 岢岚| 福安| 嘉鱼| 柯坪| 烈山| 如东| 金昌| 唐县| 河曲| 苏尼特左旗| 乌审旗| 莒南| 吉首| 海淀| 江源| 蚌埠| 建昌| 南漳| 九寨沟| 宁远| 澳门| 蓬安| 梁平| 远安| 马边| 威远| 长顺| 监利| 阿拉尔| 池州| 广灵| 武隆| 田东| 灌南| 彰武| 潜山| 大理| 淮北| 通辽| 察布查尔| 雄县| 泰安| 威信| 喜德| 石柱| 洪雅| 台安| 麻山| 黄陵| 阿荣旗| 怀安| 都昌| 南宫| 大英| 阜新市| 昂昂溪| 乐昌| 嵩明| 新和| 南岳| 抚顺市| 新城子| 连江| 兴安| 吴堡| 涿鹿| 江安| 榆社| 随州| 济阳| 皋兰| 石楼| 巴里坤| 水城| 新竹县| 和龙| 无棣| 普兰| 阳西| 娄烦| 津市| 卓资| 石狮| 开鲁| 琼山| 扬州| 台南县| 垦利| 乌伊岭| 太和| 辽中| 南海镇| 来宾| 韩城| 蒙阴| 浑源| 瑞昌| 都兰| 彭阳| 无锡| 永吉| 古冶| 鄂温克族自治旗| 克东| 仁怀| 宽城| 固原| 山东| 梁山| 工布江达| 甘南| 奉化| 洛浦| 沧县| 湖南| 海淀| 土默特左旗| 突泉| 清远| 永和| 兴和| 兴文| 宝坻| 英吉沙| 五通桥| 怀化| 阿克塞| 歙县| 下花园| 横峰| 南郑| 淅川| 靖边| 临沧| 萍乡| 镇远| 呼图壁| 竹山| 宠物论坛
Global EditionASIA 中文双语Fran?ais
China
Home / China / Society

Cities claim to be Ne Zha's home amid success of film

By Cheng Si | China Daily | Updated: 2019-09-21 09:23
Chinese animated film Ne Zha has proved to be a big winner in this summer's box office.[Photo provided to China Daily]
思维车   今年是海东市被列为全国第一批26个居家和社区养老服务改革试点城市之一的第三年。 母婴在线 这就意味着,我们需要更深刻地理解当前青少年粉丝群体的情感结构、文化经验和自我认知的结构性变化,避免管理手段、方法的头痛医头、脚痛医脚,限制资本对粉丝文化、粉丝经济的过度投机,科学认识网络传播规律,真正有效地引导广大青少年粉丝群体建构起积极、健康、向上的价值观。 武汉论坛 西安国际港务区作为发展“三个经济”的重要门户,要坚持做大与做强并举,推动大物流与大贸易有机结合,提高港口金融服务水平,充分发挥金融对商贸物流的促进作用。 创业 海南省 武汉论坛 后孙家村委会 武汉女人 何营乡

The popularity of the animated blockbuster film Ne Zha has led to a number of Chinese cities staking claims to be the mythical hero's hometown in the hopes of developing their cultural and tourism industries.

Ne Zha, a warrior commonly seen in ancient Chinese fiction, was recognized by the gods for his bravery and appointed to lead the guardians in heaven.

Yibin, in Sichuan province, has posted a series of stories on its Sina Weibo account over the last week, claiming that the city is home to Ne Zha.

The city claims to have numerous locations closely tied with Ne Zha. For example, it contains an ancient town that used to be named Chentangguan - Ne Zha's fictional birthplace - as well as a cave, named Ne Zha Cave, which they say is the one that plays a prominent role in his story.

Also, in June 2018 the Chinese Folk Literature and Art Association recognized Yibin's Cuiping district as the "hometown of culture concerning Ne Zha", inspiring the city to shape Yibin into a cultural brand for Ne Zha.

The city of Tianjin, however, has made a counterclaim that its subdistrict of Chentangzhuang is the place that Ne Zha's father once guarded.

According to the city's website, Wu Cheng'en, the author of Journey to the West - a classic of Chinese literature detailing a pilgrimage by a group of unusual characters - paid a number of visits to Tianjin to collect stories about Ne Zha.

In addition, both Jiangyou city in Sichuan province and Xixia county in Henan province claim to be the hometown of Ne Zha.

Since debuting on July 26, Ne Zha has become the highest-grossing animated film ever on the Chinese mainland.

According to box-office tracker Maoyan, ticket sales for Ne Zha exceeded 3.6 billion yuan ($500 million) on Tuesday, making it the most bankable Chinese film this summer because of its gripping story and fancy special effects.

Wei Changren, president of Jinglyu Group, a tourism consultancy in Beijing, said that tourist destinations may be able to tap into the buzz about the animated film to lure travelers.

However, he said, it requires systematic planning and measures to make full use of the blockbuster over the long term, "or it will be a flash in the pan after the film is off the screen."

Li Qiuyan, director of Lvmama's brand department in Shanghai, also emphasized the importance of long-term planning for culture and tourism development related with Ne Zha.

"Ne Zha is a fictitious figure, of course, but he shares a rather high reputation among Chinese people because the fiction is very popular.

"It's similar with some entertainment properties like Disney using its animated figures to promote tourism and animation-related products in real life," she said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
广东三水区西南街道办 冠雅园 乌罗镇 任家桥 草洋 齐家务村 北楼乡 南衣袍胡同 柏家洲路
南口袋 左鶂戛乡 莫拐农场 辽中 龙井 张炉集镇 开古庄村 宜春县 江苏海安县海安镇
西张庄村 高笋塘街道 水箐乡 陈巴尔虎旗 南石村 雷波 金山社区 新村村委会 胡村乡 温泉辛庄北站
https://www.whr.cc/bbsitemap.htm